Coffektura - a meeting place for pleasant dialogs
We were approached to develop naming, slogans and corporate identity. The client's wish was to create a design in such a way that it would be pleasant for a wide audience. First we developed names for a coffee shop. The client chose Coffektura. The name directly refers to the format of the institution and the endings of the words - culture and manufactory. Coming to the coffee house, guests are cultured by interesting conversations. In addition, the coffee house is a kind of "manufactory", which produces drinks, dishes and sweets.
To make the image of the coffee house attract as much audience as possible, we decided to develop a corporate identity consisting of a mono-palette, aesthetic illustrations, which will not get tired of, even if they observe them every day. A minimalistic typographic logo and supporting typography. The aesthetics of everyday life is the main slogan of the project, which we reworked into visual language and supported with emotions
We were approached to develop naming, slogans and corporate identity. The client's wish was to create a design in such a way that it would be pleasant for a wide audience. First we developed names for a coffee shop. The client chose Coffektura. The name directly refers to the format of the institution and the endings of the words - culture and manufactory. Coming to the coffee house, guests are cultured by interesting conversations. In addition, the coffee house is a kind of "manufactory", which produces drinks, dishes and sweets.
To make the image of the coffee house attract as much audience as possible, we decided to develop a corporate identity consisting of a mono-palette, aesthetic illustrations, which will not get tired of, even if they observe them every day. A minimalistic typographic logo and supporting typography. The aesthetics of everyday life is the main slogan of the project, which we reworked into visual language and supported with emotions
К нам обратились за разработкой нейминга, слоганов и фирменного стиля. Пожеланием клиента стало создать дизайн таким образом, чтобы он был приятен для широких слоев аудитории. Сначала мы разработали названия для кофейни. Выбор клиента пал на Coffektura. Название напрямую отсылает к формату заведения и окончаний слов — культура и мануфактура. Приходя в кофейню, гости окультуриваются интересными беседами. Кроме того, кофейня является своеобразной "мануфактурой", которая производит напитки, блюда и сладости.
Чтобы образ кофейни привлекал как можно больше аудитории, мы приняли решение разработать фирменный стиль, состоящий из моно-палитры, эстетичных иллюстраций, от которых не устанут, даже если будут наблюдать их каждый день. Минималистичным шрифтовым логотипом и поддерживающей типографикой. Эстетика повседневности – главный слоган проекта, который мы переработали на визуальный язык и подкрепили эмоциями
